Tracking and tracing are probably one of the most important technological innovations in recent times. With the help of GPS devices, one can receive information such as where a vehicle is and how much time it would take for it to reach its destination. This feature is very crucial for any transportation company. This is so because it lets the customers know where their products are, and how much time it would take to reach them. Also, it helps to track a delivery item, if lost.
Tracking has many other functions other than the convenience of knowing the location of your delivery. Here are four reasons why tracking and tracing are crucial in the transportation industry.
Improves Effectiveness Of The Service
Being able to track goods easily improves the efficiency of the service. Knowing the estimated arrival time, daily updates, and automated notifications in case of late delivery increases transparency. This also helps in troubleshooting any issues from the transportation company’s side such as sending another automobile for completing the task in case the current truck breaks down.
Increases Customer Trust
As customers do not need to constantly contact the company to know about the whereabouts of their shipment, they start trusting the company more. In fact, this is one of the primary criteria based on which a customer decides whether they want to continue doing business with the same company. The clarity of the time of delivery is placed in the highest regard from the point of view of the customers.
Improves Accountability
Many times, due to unforeseen circumstances, the delivery gets prolonged and delayed. In these cases, the accountability should not automatically fall on the delivery company. For example, extreme weather conditions, road accidents, traffic, landslides, etc are a few of the many reasons for a delay in delivery.
Transparency Between the Transportation Company and The Client
When tracking solutions are not available, the client has to connect with the transportation company about the location of the consignment. In case the delivery is going to be delayed, the company itself is not completely sure about the location and cause for the delay, making it seem as if the company is unprofessional. With tracking and tracing facilities, transparency improves and the interactions between customers and shipment companies become more constructive.
WSI Group provides time-specific transportation solutions along with tracking facilities. If you are looking for a container, transport and logistics company in Sydney, consider us to receive quality services and warehousing facilities. Click here for more information.
